AI for SMBs: Cutting Through the Hype

There's a lot of noise about AI right now, and not all of it applies to your business. This session cuts through it. We'll break down what AI actually is, the real difference between an assistant, an automation, and an agent, and share where businesses like yours are already seeing measurable results. No pitch, no jargon. Just a clear, honest starting point before we go deeper into specific tools.

You'll leave with: a working vocabulary for AI conversations, and a realistic sense of what's worth your attention right now.