Customer Voice Brings You the Feedback You Need
The first step to improving something is to learn what can improve. Every business today operates in what has been called a customer “experience economy.” In this model, companies that pull ahead of the competition don’t do so by offering the lowest prices or the most advanced solutions; they differentiate themselves by how the customer interacts and does business with them—both interpersonally and technologically.
With this new paradigm, it’s no surprise that feedback has become a treasured commodity, and one of the most cost-efficient and successful ways to gather that data is through surveys.
Learn more about Customer Voice by watching the video below:
Every organization has someone they want to get feedback from—customers, vendors, employees, shareholders, donors, or anyone else. Surveys have the advantage of being:
- Easy to distribute and (hopefully) easy to respond to.
- Able to provide both quantitative and qualitative feedback.
- Accessible technology, with many options for how to conduct them.
What Is Customer Voice?
Customer Voice is a Microsoft survey platform built into Dynamics. It uses data you already have in a Dynamics 365 Customer Engagement system or in Microsoft Dataverse to segment your survey audience and personalize the surveys to encourage a higher response rate.
In turn, once you get a response to your survey, it’s stored in Dataverse so you can easily reference it within:
- Your CRM
- Power Apps
- Power Automate
- Power BI
- And more!
Where Does Power Platform Come In?
You can use Customer Voice without it and send surveys directly to your stakeholders, but Power Platform makes this process even better.
Imagine you had a customer who purchased a product that you were trying to decide if you should keep as is or make changes. You need feedback.
What if automatically, after two weeks of the ship date, your customer gets a survey to see what they think? No one has to remember to do it; it just happens with Power Automate.
Imagine, too, that you sent a quarterly satisfaction survey to your customers and one of them responded that they were very unsatisfied with your service. Traditionally, you may not have been able to respond until you sat down to review your results manually. With Power Automate, you can get a Teams notification immediately when this happens, email a supervisor, or do any number of tasks within your CRM. All automatically, as soon as the survey comes in!
Use Your VOICE
Of course, just because you can create a survey doesn’t mean it will be a good survey. At Innovia Consulting, we can help you build your surveys both from a technical side and according to best practices. We’re lucky to have talented staff members who have worked on scientifically-built surveys for decades. Including:
- Mary Malone, who worked in the healthcare and transportation survey industries for decades.
- Keith Sayer, who got his start in a transportation survey company. He is also the leader of the Innovia Power Platform team and can help you get started with Dataverse and Power Automate.
- Dan Drubert, who also worked at a transportation survey business.
They can help you develop the types of questions that work for your business objectives and follow industry-defining methods that ensure reliable results.
What’s the process to build a survey, according to this team? It comes down to using your VOICE.
- Vet your ideas
- Organize the survey process
- Integrate the data
- Customer voice for design and deployment
- Engage with the data
You can learn more about what each step of the process looks like in our upcoming video series.
Customer Voice Pricing
Customer Voice is included in Dynamics 365 Customer Engagement subscriptions (please note that this is a different business from Business Central). If you do not own Customer Engagement, you can still purchase Customer Voice for $200/tenant/month for 2,000 responses each month (with the option to add more at a reasonable rate).
To get the most out of Customer Voice, we also recommend having an active Power Automate and/or Power Apps subscription, either separately or through your Microsoft 365 package.
Learn more by reaching out to your Innovia Customer Engagement Specialist, or if you don’t have one, fill out the short interest form below, and we’ll reach out.