What Comes First, the Sales Process or the CRM?

February 23, 2021 | 10 am CT / 11 am ET

Two-thirds of CRM implementations are considered failures. Lackluster adoption and a lack of strategy are often major reasons why.

One factor that we have complete control over is how we define our sales process. We can then use that process to build our sales cycles within our CRM opportunities.

In this webinar, we will discuss:
• How to craft your sales process(es) first
• How to, then, use them to build the stages of your sales cycle in CRM

Adopting this approach makes it so your Sales Team will want to put their Opportunities into your CRM, which gives you a more accurate pipeline.

Be sure to bring your questions for a short Q&A session at the end of this FREE webinar.

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About the Presenter:

Steve Waltz

Steve Waltz

Steve is part of the Innovia Consulting team as a Customer Engagement Specialist. He studied business at Ball State University and has spent his career in the automotive, healthcare/pharma, and enterprise software industries. He is passionate about helping others achieve success and spends the majority of his free time with his family and following his Chicago Cubbies.