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For many of us, business as usual doesn't cut it any longer. True differentiators are harder than ever to come by, and the ones we once relied on are less effective than ever. These days, our prospects and customers are calling the shots, demanding consistent, high-quality experiences or else they’ll move on.

Continuing to use silos of information, locked away in Outlook and Excel and accounting software limits our ability to respond quickly and accurately. It doesn't scale, resulting in profit erosion and eventually the loss of business, even long-time customers. You may already be experiencing this.

Fortunately, adding Microsoft Dynamics 365 for Sales (CRM) to Microsoft Dynamics Business Central/NAV (ERP) offer you the tools you need to stand out in today’s hyper-competitive environment.


CRM has become the central piece of technology that delivers those consistent, high quality experiences that customers demand. It delivers all the critical information about your prospects and customers to the people who need it, when they need it. It tracks your follow-ups and reminders and ensures that no one misses a trick when it comes to taking care of business.

Integrating Microsoft Dynamics 365 for Sales with Microsoft Dynamics Business Central/NAV combines the sales and service benefits of CRM with the organizational efficiency benefits of ERP, unlocking the organization-facing tools of CRM and scaling the customer-facing tools of ERP to take those customer experiences—and your business—to the next level.


Learn more about improving your CRM experience with Azamba by following the links below. You can also reach out to your Innovia rep to learn more. If you don't have an Innovia rep and would like to have a conversation you can call us at 800.834.7700 or email us at to learn more

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